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The Haelen Story
Australian world-first Haelen technology delivers 100% fresh, natural milk that is twice as digestible as any other processed cow’s milk available on the Australian market.
Haelen is a groundbreaking processing method which delivers a safe to drink milk that is higher in nutrients, twice as digestible as any other cows milk, with a shelf life of 60 days and keeps that natural creamy taste. The patented Haelen method was invented by Naturo Founder and CEO, Jeff Hastings – a qualified agricultural engineer with over 30 years’ experience in global agribusiness.The Haelen method kills more pathogens than pasteurisation making it safer than traditional methods; and is the only known method that kills Bacillus cereus, a common pathogen in milk.
The Haelen® technology does not rely on the intense heat used with traditional milk processing, such as pasteurisation, UHT & ESL. This enables greater retention of nutrients, improved digestibility and a long fresh shelf life to compliment the natural creamy taste.
Scientifically validated research by Australia's leading scientific organisation has proven that milk processed using the Haelen Method results in fresh milk being twice as digestible, than any other processed cow’s milk currently available on the Australian market, all without adding anything to the milk. This unique health and wellness advantage creates considerable benefits to the elderly, sports nutrition and recovery, toddlers transitioning to cows milk and people who normally experience adverse reactions to cows milk and are looking for a gut friendly milk.
Haelen is the biggest breakthrough in the global milk industry since pasteurisation in 1862! Producing 100% natural fresh milk – 60 days fresh chilled shelf life, nothing added, twice as digestible, nutritionally superior, all while retaining its natural creamy taste like its straight from the cow.
The Haelen technology has been formally validated as twice as digestible, than any other cows milk, providing a unique health and wellness benefit to the elderly, sports nutrition and recovery, toddlers transitioning to cows milk and people who normally experience adverse reactions to cows milk and are looking for a gut friendly milk.
With Haelen processed milk formally approved by Australia’s state and federal regulator for domestic and export sales, it is the first non-thermal milk technology to be approved for export. This, together with it’s 60 day shelf life creates the opportunity to sea freight our 100% natural, fresh & healthy Australian milk throughout, the world.
The Haelen Process kills more pathogens than pasteurisation (validated) so it is actually safer. It is the only known method that kills the unwanted Bacillus cereus a common pathogen in milk. It is healthier than pasteurised milk as it retains higher levels of vitamins, enzymes, proteins and other nutrients essential for our bodies.
MOOKA – PRODUCT BRAND
Mooka is like no other cows milk. Many toddlers have difficulties transitioning from breast milk to cows milk. This can often be due to the allergenistic whey
protein, Beta lactoglobulin, which many toddlers find hard to digest, resulting in adverse reactions. We believe Haelen milk and the way we now know it breaks up (hydrolyses) these same proteins, could help alleviate these issues.
See why mother’s are finding how by transitioning to Mooka their children are getting the best out of cow’s milk.Read More
Wholey Milk – PRODUCT BRAND
The Wholey Milk Company plans to release its first consumer products to the Australian market late in 2022, and eventually expand into export markets in 2023.
It will be the most gut friendly milk on the market. With *68% of the global population experiencing some form of difficulty in consuming cows milk, our validated research results show that Wholey Milk is twice as digestible as any other cow’s milk available on the Australian market, which means that more people will be able to enjoy the health benefits of 100% natural, fresh milk without the adverse side effects.
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