Glen Richards 01

Dr Glen Richards

Chairman & Director

Glen has a long history in fostering early stage businesses including his Shark Tank investments. As a professional investor and highly successful entrepreneur Glen has taken a very active mentor role with The Wholey Milk Company and is the one behind the strategic direction and commercialisation of the technology.

Glen has previously worked with the Founder and CEO on an avocado project. Glen is a Veterinary honours graduate of the University of Queensland and holds a Research Masters from James Cook University.

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Jeff Hastings

Founder & CEO

Jeff is the inventor of the milk technology and is an agricultural engineer with over 30 years’ experience in global agribusiness. Jeff has a background in innovation and has taken food technology projects from concept to commercialisation before. In 2002, Jeff developed sliced apples for the international market and more recently has invented and commercialised an avocado processing technology that produces cut avocado that does not go brown, in a totally natural way. Jeff has a Bachelor of Engineering from the University of Southern Queensland.

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Ash Richardson


Ash was a strategy consultant with Accenture in Europe/USA, before running a VC fund and co founding two SaaS companies, #team and #stratapp. Ash has an MBA from Deakin, a Graduate Diploma of Information Systems from QUT, a Bachelor of Aerospace Engineering from RMIT and is a RAAF officer training graduate from the Australian Defense Force Academy.

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John Lawlor


John has 20+ years of commercial and sell side research experience with extensive expertise in providing financial modelling, strategic advice and investor relations services for emerging companies. John’s previous CFO roles have included SmartVet Holdings, Amazonia and SmartClinics . John has an MBA from the AGSM and is a graduate of the Royal Military College, Duntroon.

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Ross Harris

Commercial Manager

Ross has nearly 30 year’s experience in commercial roles in the FMCG Industry. Ross has extensive experience dealing with Retailers, Distributors, Manufacturers and Quick Serve Restaurants in Australia, Asia, Europe and the UK. Ross has been involved with the Marketing and Selling of numerous well known brands such as Kraft, Toblerone, Vegemite, KR Smallgoods and Gourmet Garden. Ross is also a Director of Naturo All Natural Technologies. Ross has a Bachelor of Marketing and a Diploma in Export Management from the Queensland University of Technology.

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