Frequently Asked Questions

Haelen® is a new and revolutionary 100% natural method of processing fresh milk created by Queensland based company, Naturo. The Haelen® Method: preserves the taste and nutrients of milk that are otherwise compromised by traditional pasteurisation; kills more potentially harmful pathogens; and increases shelf life. Nothing is added to the milk in the process (ie: no preservatives, additives, chemicals or other nasties).
Everything we need is already in milk. We have figured out how to keep it there.

The patented Haelen® Method doesn’t rely on heat to process the milk. This gentle method kills more pathogens* than pasteurisation. 

The Haelen® Method preserves the nutritional value of fresh milk and prolongs its life span. The end result is 100% fresh milk – nothing is added to the milk in the process (ie: no preservatives, additives, chemicals or other nasties).

No. The Haelen® Method of processing milk results in 100% natural fresh milk! Nothing is added to the milk.

A range of premium milk products will be available in early 2023, under the brands ‘Wholey Milk’ and ‘Mooka’.
Initially select retail outlets in Queensland will be stockists, before production and supply is expanded nationally, and internationally.
The price point has not been decided yet.

Pasteurisation uses heat to kill pathogens and effectively ‘cooks’ the milk. Pasteurisation destroys some of the nutritional value of milk.
The Haelen® Method retains more of the nutritional value and taste of fresh milk. The end result is 100% fresh, natural milk. Nothing is added to the milk – no preservatives, additives, chemicals or other nasties.

Consumer trials and recent Commonwealth Scientific and Industrial Research Organisation (CSIRO) research has proven that milk processed using the Haelen® Method results in fresh milk being twice as digestible, than any other processed cow’s milk currently available on the Australian market, all without adding anything to the milk. The reason for this amazing result lies in the way Haelen® treats the often-problematic whey proteins.

This research was triggered after a consumer trial in late 2021 showed that two-thirds of trial participants who normally experienced an adverse reaction to cow’s milk found that Haelen® processed milk eliminated or reduced this reaction.

With 68% of the global population experiencing some form of difficulty in consuming milk, the research results mean that more people will be able to enjoy the health benefits of 100% natural, fresh milk without the adverse side effects.

Yes. Should you qualify either as a “Sophisticated Investor” or a “Professional Investor” and you would like more information about our current capital raising please submit your interest here.

No. Naturo is an Australian Private Company and is not listed on any recognised stock exchange such as the ASX.

Naturo is not likely to seek such a listing in the next 12 months.

No. The Company has very limited capacity to accept applications from Retail Investors and does not intend to do so in this capital raise.

CEO & Founder of Haelen® Technology, Jeff Hastings has spent 30 years in global agribusiness, entrepreneurship, innovation, and new product development. Jeff specializes in finding solutions to food industry problems mainly through the development of new and novel shelf-life extension technologies. In addition to being the founder of the Haelen® method for milk processing, which has been in development since 2015, he is also the founder of the innovative food technology company Naturo All Natural Technologies which has commercialised patented technology Natavo Natural Avocado processing that stops avocados going brown.

The milk processed using the HaeIen® Method is 100% safe, fresh, natural milk with nothing added. The HaeIen® process destroys key pathogens, identified under guidance from Australia’s leading dairy regulatory authority Dairy Food Safe Victoria, to a greater effect than traditional pasteurisation. The technology is approved for commercial production by Safe Food Queensland at our pilot manufacturing facility on the Sunshine Coast. Export accreditation is expected in late 2022.

To answer this question, we need to go back in time. For hundreds of years, milk has been put through a process called pasteurisation to make it safe to drink. There were no significant changes to this method of processing until the Haelen method was developed in 2019.

The Haelen method which is used to create our milk is the first major breakthrough in milk processing technology in over 150 years. But what does that mean and why is our milk better for you?  Unlike pasteurised milk, our milk retains higher levels of vitamins, enzymes and whole proteins whilst still ensuring the milk is safe. Put simply, we leave the good bits in and leave the not-so-good bits out.

Milk processed using the Haelen® Method has been validated for a shelf life of up to 60 days when refrigerated, compared to only 21 days for pasteurised milk.

This presents great opportunity for Haelen technology and the expansion of the Australian Dairy industry to export markets.

No. Long life milk and pasteurised milk are both heated at extreme temperatures which reduces the nutritional value of fresh milk while increasing its shelf life.

Milk using the Haelen® Method preserves the taste and nutrients of milk that are otherwise compromised by traditional pasteurisation; kills more potentially harmful pathogens; and increases shelf life. Nothing is added to the milk in the process (ie: no preservatives, additives, chemicals or other nasties).

The Haelen® Method is being used to process cow’s milk initially. It has the potential to be used for other milks and contribute to value added dairy products.